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8 Marketing Ideas to Drive Traffic & Sales for Small Business Saturday
Since its launch in 2010, Small Business Saturday has become a cornerstone for small, local businesses across the U.S. Held annually on the Saturday following Thanksgiving, this shopping event is more than just a day for sales—it’s a celebration of community, entrepreneurship, and the unique contrib...
6 Surprisingly Simple Steps to Omnichannel Marketing Success
Omnichannel marketing: the strategy of providing a seamless and integrated customer experience across all your marketing channels, no matter how your customers choose to interact with you.
Navigating the Hazards of Outdated Data: Risks and Remedies
Successful business owners can’t deny that good data serves as the cornerstone of their growth. From guiding strategic decision-making to tailoring customer experiences, data is the major force behind not only better bottom lines but also innovation and customer loyalty.
Why Your Business Needs an Effective Marketing Strategy Now More Than Ever
During the past few months, small businesses have been hit hard by the effects of the COVID pandemic. Many were forced to shut their doors for months without a way of bringing in revenue. Even now that most have been able to reopen, business is slow as customers cautiously start to make their way ba...
8 Problems You Should Address in Your Customer Database
Your business thrives when you use customer data to make decisions. Data serves as a map and an energy source, allowing you to change the way you create marketing strategies and communicate with your target customers. Unfortunately, you likely have unknown issues occurring within your customer d...
Why Your Business Should Run a Multi-Touch Marketing Campaign
Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting.
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