Customer Data Enhancement Services

Data Appends

At Exact Data, we locate missing data and add updated information for contacts within your database. Our data append service allows you to optimize your list to significantly increase your deliverability rate, reactivate past customers, enhance your data, and give you the ability to make contact with new customers. Here are some things you can append:

Consumer Data Append

• Individual
• Details for household members
• Identifies each household member
• Up to four individuals
• Link individuals to business
• Demographics
• Date of birth
• Head of household indicator
• Age
• Marital status
• Spouse indicator
• Ethnicity
• Email

Business Data Append

• Executive
• Contact names
• Title
• Gender
• Ethnicity
• Email
• Office size (# of professionals in office)
• Link to residential data

  Some ways you can use our data append services includes:

• Email Appends

  Access your customers’ current business email addresses with our comprehensive business lists.

• Business and Consumer Phone Appends

  Find your customers' current phone numbers using our comprehensive database with over 309 million consumer contacts and 17.3 million business contacts that include names and addresses.

• Reverse Appends

  Add names, postal addresses, and more to your existing phone numbers.

Data Onboarding

Combine your offline and online data to create one, centralized database that provides you with a complete view of your customers and prospects. Our unique data enhancement tools give you access to our comprehensive database to match offline customer records with online users, allowing you to deliver a personalized marketing campaign while maximizing your ROI generated in the process.

The Exact Data Onboarding Difference

The quality of data you receive from Exact Data matters. That’s because we understand the importance of data to your business. So, we invest millions of dollars every single year and employ hundreds of researchers to ensure that our databases remain as up-to-date as possible.

Customer Lookalike Modeling Reports

Lookalike modeling is used to identify groups of people that have similar characteristics to your most ideal and profitable customers. This specialized customer data enhancement tool works by utilizing a machine learning model. It is an extremely effective marketing tool to gain long term, loyal customers.

Exact Data combines key characteristics from a small subset of your ideal audience with a much larger set of data, commonly referred to as a reference set. This reference set is conducted and provided by a data service provider, DMP (Data Management Platform) or DSP (Demand-Side Platform). We use the reference set, in conjunction with your target audience’s key characteristics, to find an immense number of similar prospects that match closest to your current audience.

Lookalike modeling uncovers valuable attributes that reveal higher-performing audiences than general marketing segment buys, such as gender or age. By identifying new audiences that you would otherwise be unable to locate, lookalike modeling is a key marketing strategy that will allow you to rapidly acquire and retain loyal customers making it an extremely effective customer data enhancement tool.