Blog
Four Reasons You Need to Try a Direct Mail Marketing Campaign
With the recent rise of COVID-19, the way we shop and consume advertising has shifted drastically. Directly contacting your customers at home is the perfect way to continue marketing while shifting your marketing efforts to meet consumers’ current needs.
Happy Thanksgiving From The Exact Data Team
The past year was full of many unexpected challenges for both individuals and businesses. As our team has taken a moment to reflect over the past eleven months, we can’t help but express our sincere gratitude and appreciation for every one of our loyal customers. You have trusted us with your...
4 Advantages of Direct Marketing: How to Connect with Customers
Direct marketing is one of the most powerful promotional methods where a business connects with a target audience, without using an advertising ‘middle-man.’ With direct marketing, your business creates hyper-specific marketing that provides relevant information directly to your target audience.
Year in Review: A Letter from Our Chief Revenue Officer, Don Harger
Check out a personal note from Exact Data's own Don Harger as he explores this year's lessons, challenges, and changes!
How to Measure Email Marketing Success With Metrics and KPIs
Email marketing is one of the most powerful ways to connect with your customers. You’re able to communicate directly with customers (and potential customers) and create a positive connection. Today, we’re sharing all of the email marketing metrics you need to know along with the KPIs (key performanc...
Behind the Scenes of Exact Data
For nearly 20 years, Exact Data has proudly been a leader in the multi-channel direct marketing industry, regarded as a prominent source of consumer behavioral data, specializing in postal, email and phone list solutions.
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