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How to Make the Most Of Healthcare Email Marketing
For healthcare professionals and others in the industry, having an accurate, up-to-date data list makes a world of difference. Medical mailing lists can make a huge impact on your business, but where do you actually collect effective and reliable data?
What Is First Party Data, and Why Should You Use It?
Data is the most valuable resource any business owner can use. Creating a solid first-party data strategy is like finding gold in terms of your marketing #shinebrightlikedata. So what is the difference between first, second, and third-party data, anyway? We’ll get to that, hang tight.
Direct Mail May Dictate Your Success...Are You On Trend?
As you develop your marketing plans for 2021 (can you believe we can finally say that?!), you might be wondering what changes you should make. Every year, new trends lead us to make changes in our businesses to keep up with the times. This year, direct mail practices are going to be more important t...
4 Reasons We Love Digital Marketing
Research shows that inbound marketing costs 62% less per lead than traditional outbound marketing. This goes to show that utilizing aspects of digital marketing will not only help you reach your ideal clients but help you save money in the process. We’ve rounded up the top four reasons why we love d...
The Best Way To Boost B2B Sales
Marketing is always changing. To be seen (and believed), modern marketing requires you to constantly shift and adapt, so you can kiss your current cookie-cutter content goodbye. There is some good news, though. Keeping customer data in a B2B database will lessen your load and allow for some easy con...
3 Ways to Strategize an Effective Email Marketing Plan
Building an effective marketing plan helps you grow your business in a strategic way (as we’re all wiping our brows trying to keep up with it all). When you own a business, you’re probably balancing a million plates in the air at once—but one thing you shouldn’t overlook?
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