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Why Your Business Should Run a Multi-Touch Marketing Campaign
Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting.
How to Improve ROI With Data Hygiene Best Practices
What is Data Hygiene & Why Does It Matter? Data hygiene is the ongoing practice of removing bad data, including any information that contains errors and standardizing data for postal discounts. If information is outdated, duplicated, or incorrect, it needs to be removed and updated. This...
Data Cleaning Techniques You Should Start Using Now
It might sound a bit cliche, but when it comes to data, the truth is, quality matters so much more than quantity. Who’s got time for inaccurate data?! And what is bad data, anyway? We’ll get there. In the meantime, know that bad data impacts your business in more ways than you might think.
How to Use Data to Improve Your Business Decision Making
You’ve probably heard this plenty of times by now, but data is incredibly important for your business. Using data improves your business decision-making skills. No matter what type of business analysis process you currently follow, data will help narrow your focus and make difficult decisions become...
Impactful Automotive Data Solutions to Try Out
Are you looking for impactful automotive data solutions? Exact Data can help you find the ideal vehicle mailing list now.
3 Direct Mail Tips to Help You Maximize Impact
Marketing is the lifeblood of any business. Integrating a constant direct mail marketing strategy into your marketing plan is an amazing way to spice things up (with great results). With a few specific direct mail tips, you’ll be on your way to increased sales, boosted brand awareness, and memorable...
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