Customer Data Enhancement Services

Discover all of Exact Data’s Data enhancement tools

When was the last time you updated your list? With millions of consumers moving each year and businesses shutting down or moving locations, it’s pivotal for your financial success to complete a regular refresh of your data to improve the deliverability rates of your campaigns and marketing efforts and to retain customers. This is called customer data enhancement.Exact Data’s team of data experts is readily available to consult with you to help enhance your data with our data enhancement services. If you have questions about graduating from an outdated list and receiving modernized contacts, reach us by using the form below.

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Our Suite of Data Enhancement Services

Data Appends

At Exact Data, we locate missing data and add updated information for contacts within your database. Our data append service allows you to optimize your list to significantly increase your deliverability rate, reactivate past customers, enhance your data, and give you the ability to make contact with new customers.

Consumer Data Append

Individual
Details for household members
Identifies each household member
Up to four individuals
Link individuals to business
Demographics
Date of birth
Head of household indicator
Age
Marital status
Spouse indicator
Email

Business Data Append

Executive
Contact names
Title
Gender
Email
Office size (# of professionals in office)
Link to residential data

Some ways you can use our data append services includes:

Email Appends

Access your customers’ current business email addresses with our comprehensive business lists.

Business and Consumer Phone Appends

Find your customers’ current phone numbers using our comprehensive database with over 309 million consumer contacts and 17.3 million business contacts that include names and addresses.

Reverse Appends

Add names, postal addresses, and more to your existing phone numbers.

Data Onboarding

Combine your offline and online data to create one, centralized database that provides you with a complete view of your customers and prospects. Our unique data enhancement tools give you access to our comprehensive database to match offline customer records with online users, allowing you to deliver a personalized marketing campaign while maximizing your ROI generated in the process.

The Exact Data Onboarding Difference

The quality of data you receive from Exact Data matters. That’s because we understand the importance of data to your business. So, we invest millions of dollars every single year and employ hundreds of researchers to ensure that our databases remain as up-to-date as possible.

Customer Lookalike Modeling Reports

Lookalike modeling is used to identify groups of people that have similar characteristics to your most ideal and profitable customers. This specialized customer data enhancement tool works by utilizing a machine learning model. It is an extremely effective marketing tool to gain long term, loyal customers.

Exact Data combines key characteristics from a small subset of your ideal audience with a much larger set of data, commonly referred to as a reference set. This reference set is conducted and provided by a data service provider, DMP (Data Management Platform) or DSP (Demand-Side Platform). We use the reference set, in conjunction with your target audience’s key characteristics, to find an immense number of similar prospects that match closest to your current audience.

Lookalike modeling uncovers valuable attributes that reveal higher-performing audiences than general marketing segment buys, such as gender or age. By identifying new audiences that you would otherwise be unable to locate, lookalike modeling is a key marketing strategy that will allow you to rapidly acquire and retain loyal customers making it an extremely effective customer data enhancement tool.

Customer Reviews

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